What triggers fascination, and how do companies, people, and ideas put those triggers to use Why are you captivated by some people but not by others Why do you recall some brands yet forget the rest In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior Fascination the most powerful way to influence What triggers fascination, and how do companies, people, and ideas put those triggers to use Why are you captivated by some people but not ...
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